25 Years of Underwear

The boxer brief, the clean aesthetic women’s lingerie, and the Kate Moss and Mark “Marky Mark” Wahlberg collaboration, have all come in existence because of one phenomenon. Calvin Klein took a distinct ingredient and made it into a fashion statement. Wednesday September 5, 2007 marked the designer’s quarter century achievement of his underwear production. The black and white advertisements portrayed by high-end celebrities have done much to steer the publics’ perception of this couture of underwear. “ It was Calvin’s idea to take a product like underwear that really no one ever thought of as fashion, and really make it into something special, unique, and fun,” said Tom Murray, the president and chief operating officer of Calvin Klein Inc. The trendy underwear brand is said to produce $500 million in wholesale sale before the end of the year, which is two years ahead of plan according to the company’s owners. With the elaborate production of a basic necessity, Calvin Klein has seemed to of made the unattainable - attainable.